Get the Jump on Game Stocks With Virtual Market

SAN FRANCISCO -- In August, a traditionally slow month for the video-game industry, hardcore gamers and analysts found themselves at loggerheads over an upcoming title: BioShock, made by Take-Two Interactive(TTWO Quote).

BioShock, the analysts said, was too dark and complex to catch the attention of a wider audience. They estimated it would sell 1 million to 1.5 million copies six months after its Aug. 21 release -- and a few more thousand before the end of the game's lifetime.

But The simExchange, an online "stock market" where gamers buy and sell virtual shares of a game or console based on how well they expect it to perform in real life, had a more bullish outlook. ...