Six SEO Blogging Tips

This article was written by Jon Rognerud of Entrepreneur.com. Jon is a recognized authority on the subject of search engine optimization who has spent more than 15 years developing Web sites and marketing solutions.

As the Web expands beyond more traditional means of getting traffic via search engine optimization and paid advertising, social networks and related data management services should become an important part of your online search marketing strategy. Learning how to use blogging can help you create authority, connect better with your customers and lift your visibility in the search engines.

We know that search engines are making changes to accommodate for shifts in the marketplace, as well as a more Internet-savvy community. We can see this by the way the top search engines change results and test those changes on the user community.

Google's(GOOG Quote) universal search layouts, for instance, embed data from video, news and podcasts in the natural search engine results. Additional services, such as personalized search, are available that allow for search engine results swayed more toward user preferences or behaviors. ...