Yahoo! Shifts Ad Stance

Yahoo!'s (YHOO Quote) big promised changes may finally be arriving.

On Thursday, the Internet giant announced that Gregory Coleman, executive vice president of global sales, would be leaving the company. His responsibilities would be folded into a newly formed "global partners solutions" unit to be headed by Senior Vice President Hillary Schneider, who previously ran Yahoo!'s local markets and commerce unit.

For Yahoo!, executive shuffles and reorganizations are nothing new. The company has already seen the replacement of its CEO and the departure of its CTO this year. There have already been three major reorganizations since the end of 2006, when the infamous "Peanut Butter" manifesto -- which argued that the company was spread too thin -- was leaked to the press. In fact, the latest high-profile executive departure and shake-up came only in June, when Chief Sales Officer Wendy Harris Millard left the company amid a restructuring of its ad sales force. ...