TiVo Unveils Low-Cost, High-Definition Recorder

TiVo(TIVO Quote) has introduced a cheaper version of its high-definition digital video recorder in a bid to broaden its subscriber base and get a stronger foothold in the fast-growing market for HDTV-related products.

TiVo said its latest 'TiVo HD' DVR has been priced at $299.99, much lower than its $800 Series 3 HD DVR model introduced last year. TiVO HD allows users to store 20 hours of high-definition content, compared with 32 hours in the more expensive model. TiVO HD was available for pre-orders in July.

"It's a defensive move to hold on to a customer base that is buying HDTVs but wants an affordable TiVo DVR," says Van Baker, vice president of media for Gartner's Industry Advisory Services. ...