Whole Foods CEO Admits to Message Board Posts

Updated from July 11

Whole Foods Market(WFMI Quote) CEO John Mackey posted myriad company-boosting entries on Yahoo! Finance message boards under an assumed name during a period of eight years.

The online version of The Wall Street Journal reported late Wednesday that documents made public by the Federal Trade Commission revealed that Mackey used the forum to routinely cheer the company's financial results and insult potential merger partner Wild Oats Markets(OATS Quote), which Whole Foods ultimately agreed to buy.

In his posts, Mackey used the name "Rahodeb" -- an anagram of his wife's name, Deborah. Here is a link to some of the posts on Yahoo!, which The New York Times Web site published in its story on Mackey. ...