Sponsorship: Piggybacking Pays Off

Looking for a different way to bring brand recognition to your company? Try sponsorships -- many small businesses sponsor events or attract outside sponsors as a way to gain notice and prestige.

The ways to go about starting sponsorships are endless, but here are a few ways you can establish one for your small business.

Privately owned Mobile-Shop Company, which manufactures, sells and services tools and parts in a portable organizer, offers a few ways to become a sponsor.

This company's marketing efforts since its product first became commercially available in May 2004 mostly consisted of exhibits at national industry trade shows. It needed a way to stand out, however, and to promote its brand above all the competition. ...