A Comprehensive Sell It! Guide

This article was written by Amanda C. Kooser, Mindy Charski, Catherine Seda, Laurel Delaney, Barry Farber, Gary Slack, Mark Amtower, Jennifer Kushell, David Newman, Ann A. Fishman and Jay Conrad Levinson of Entrepreneur.com.

How to Sell to Your First Department Store

You'd think selling an innovative new beauty line to a department store would be easy, right? Wrong. No one would take my calls! But being a squeaky wheel finally paid off when I got hold of a buyer who gave me 30 seconds to make my pitch. That's when I got crafty: I explained that several (rival) stores were interested, but hers was my top choice. Sold! Flattery works every time.

-- Maureen Kelly, 34, launched Tarte Cosmetics in 2000 and had sales of $15 million last year.

How to Sell to Hispanics

Don't assume your marketing resonates with the country's nearly 42.7 million Hispanics, who are projected to have $863 billion in buying power this year. To reach out successfully, get to know the culture, says Joe Zubizarreta, COO of Zubi Advertising in Coral Gables, Fla. Understand that language isn't the only differentiator, he adds. Be in the local community, have a bilingual Web site and staff, and prepare operationally to handle your new customers. ...