Chip Stocks Win With Wii

Less than a day after Nintendo's (NTDOY Quote) Wii made its debut in North America, Gregory Quirk, a technical marketing manager for Semiconductor Insights, a firm that offers technical analysis of hardware, bought the console just to take it apart.

Quirk and his team were curious to see the insides of the Wii, searching for the chips and the components that would power the machine.

"One of the most interesting things for us was how relatively noncomplex it was compared to the PlayStation 3 and Xbox 360," says Quirk. "The board on the Wii is relatively simple and doesn't have the same number of components as the other consoles." ...