Why Dow Jones Makes Sense for Buffett

The Oracle of Omaha has said he doesn't have any interest in buying Dow Jones(DJ Quote). But that was before the controlling Bancroft family changed its tune.

Now that the family has opened itself up to a possible sale, the siren song of media moguldom might yet overcome Warren Buffett, the billionaire investor and chairman of Berkshire Hathaway (BRKA Quote).

Friday's 15% rally shows investors are anticipating that another bidder will emerge for Dow Jones, beyond Rupert Murdoch's News Corp. (NWS Quote). But given the financial difficulties of the newspaper business, the ranks of possible buyers appear limited to deep-pocketed investors who can take a financial hit in exchange for the cachet of owning a widely read, highly respected publication. ...