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Jim Cramer's Stop Trading! Buy Polo

Stock quotes in this article: RL , AMTD , CIEN , AAPL  

Polo Ralph Lauren (RL Quote) is headed higher, Jim Cramer said Thursday on CNBC's "Stop Trading!" segment.

Cramer said Polo is "stealing margin" from the major department stores, based on its strong brand. He likened this change to the 1990s, when the pricing power shifted from the PC makers -- Dell (DELL Quote) and Gateway (GTW Quote) -- to the makers of PC innards -- Microsoft (MSFT Quote) and Intel (INTC Quote) -- because the key intellectual property was based on those two suppliers.

"This is a balance of power shift," Cramer said. "Analysts are starting to get it." He said Ralph Lauren could easily hit $120 from a recent $98. ...

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