Innovation's Payback

Although critical to growth and competitiveness, few companies seem to innovate well. Our innovation work with more than 200 clients confirms this fundamental problem: Companies aren't happy with the returns they get from their innovation efforts, causing their leaders to grow increasingly frustrated.

We wrote Payback to address this critical issue.

The issue isn't a lack of ideas. But many companies confuse ideas -- or inventions -- with innovation.

True innovation must lead, directly or indirectly, to increased profits. ...