THQ Bets Big on Wii

THQ(THQI Quote) is betting against conventional wisdom in the video-game business.

The company is eschewing a one-size-fits-all approach to creating games, in favor of segmentation that will match the content to the demographics of the gamers most likely to use the devices.

THQ's stock is down 4% in the three months since Feb. 3 and nearly 8% in the last month (to $32.60 midday Friday). That could make the stock the most undervalued of all game publishers, say some analysts, given the company's focus on the Wii, its minimal investment in games for the lagging PS3 console and its reasonable valuation. ...