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EA Accelerates Into Asia

Stock quotes in this article: ERTS , MSFT , SNE , NCTY  

Electronic Arts (ERTS Quote) has been struggling to get into the game in Asia, where revenue steadily declined last year and the company has had few hits.

Now the leading video-game publisher in North America has a plan: EA is buying its way into the continent, one company at a time.

On Monday, the company announced its latest deal, a 15% stake worth approximately $167 million, in one of China's largest online game operators, The9(NCTY Quote). ...

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