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Yahoo!'s Green Goal Gives Pause

Stock quotes in this article: YHOO , GOOG , F  

It's bidding to make the globe greener, but a new move by Yahoo!(YHOO Quote) may end up costing its shareholders some "green" along the way.

Late Monday, the beleaguered Internet company launched Yahoo! Green, a new Web site intended to help users fight environmental maladies such as global warming. It's a well-meaning move, but it should raise red flags for Yahoo! investors.

The plan could prove to be a drain on the company's resources, including the most precious of all right now: the attention of the most technically adept and visionary among its senior management. ...

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