Live, Don't Own

	This Could Be Yours
Photo: ecurie25.co.uk

There's a new saying that goes, "He who dies with the most toys still dies."

In tune with a new lifestyle trend, today's elite forego million-dollar entertainment systems or down payments on the Rolls Royce because they know that today, all that matters is that you're living the life, not necessarily owning it.

Piers Brown, founder of the asset-sharing Web portal FractionalLife.com, helps people sort through what he calls an expanding fractional-ownership marketplace by listing companies by category.

How society defines luxury is changing, particularly in the middle market, toward a focus on experiences, not possessions. "It's not necessarily all about what you own, but perhaps more about the luxury experiences you're having," Brown says.

On the site, which serves as a club for fractional lifers, you can browse by categories like Arts and Property and subscribe for free to receive email updates and online brochures for various participating companies.

"There are some notable early adopters and established standard business models in each category. However, these are constantly evolving based on the changing consumer needs and market dynamics," says Brown, who helps consumers to fit fractional ownership to their lifestyles.

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