Gap Not Yet in Vogue

The few Gap (GPS Quote) bulls will happily point to the May issue of Vogue magazine, where the retailer's new designer line is featured on the cover, as a sign that flailing brand is becoming fashionable again.

But a funky white T-shirt is not going to be enough to fix the company.

Gap recently introduced a line of white shirts designed by three emerging designers -- Doo.Ri, Rodarte and Thakoon -- as an effort to boost its fashion profile. But industry watchers aren't convinced that these designers and the Vogue cover are anything more than a nice distraction from what ails the company in its ongoing sales slump. ...