Jones Soda Still Has Fizz

This column was originally published on RealMoney on April 13 at 9:35 a.m. EDT. It's being republished as a bonus for TheStreet.com readers. For more information about subscribing to RealMoney, please click here.

Jones Soda(JSDA Quote) won't quit. Why should it? One of the big knocks against the company is that carbonation, as a category, is awful and no company in the category can buck it.

But this week we have analysts talking about how carbonated beverages could be getting some life.

If that's the case, you could have Jones going up off the category growth or from the possibility that the larger soda companies want to bulk up and add more product lines (don't forget private equity and Cott are talking about buying Cadbury's(CSG Quote) beverages. This group is hot.) ...