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Google's Girth Boosts Yahoo!

Stock quotes in this article: GOOG , YHOO , MSFT , EBAY , VIA , T , GE , NWS  

Google's(GOOG Quote) growing roster of rivals may be boosting its closest competitor of all: Yahoo!(YHOO Quote).

On Tuesday, Yahoo! announced a new multiyear partnership with Viacom(VIA Quote). Under the terms of the arrangement, Yahoo! will power the sponsored and contextual searches for 33 of Viacom's online sites.

The deal is hardly an immediate windfall for Yahoo!. Annual revenue will come in at only about $24 million to begin with, Merrill Lynch analyst Justin Post estimated in a research note Tuesday. Merrill Lynch makes a market in Yahoo! shares. ...

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