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Google Tunes Ads to TV

Stock quotes in this article: GOOG , YHOO , MSFT , DISH  

Add one more media market to the already-long list Google (GOOG Quote) is going after.

On Tuesday, Google unveiled a new partnership with satellite television provider EchoStar(DISH Quote). The two companies will work on creating an automated system to buy, sell and deliver television ads over EchoStar's national network.

Google had been testing television ads with local cable companies, and the national deal with EchoStar marks a ratcheting up of the search giant's ambitions when it comes to that lucrative market. ...

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