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Report: Google Joins DoubleClick Derby

Stock quotes in this article: GOOG , MSFT , YHOO , TWX  

Google(GOOG Quote) has now joined the fray to acquire online advertising firm DoubleClick, The Wall Street Journal reported Monday.

Last week, the Journal reported that Microsoft(MSFT Quote) was in talks to acquire DoubleClick in an effort to bolster its position in the burgeoning online advertising market.

But Google's bid doesn't come as a complete surprise, because the search giant was expected to launch a product similar to that offered by DoubleClick. ...

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