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Nvidia Banks on Split-Personality Chip

Stock quotes in this article: NVDA , INTC , MIPS , AMD , SNE , IBM , MRCY  

Hundreds of video gamers eagerly convened in San Jose, Calif., last November to celebrate the arrival of Nvidia's G80 graphics processor.

Since then, it's been Nvidia hitting the road, striving to convince a different group of computer users of the merits of a chip that the company hopes will bring a big boost to its business.

In June, Nvidia will launch a new brand dedicated to selling the G80 -- not as a graphics accelerator for PCs and workstations, but as a chip intended to take on data-crunching computing chores currently handled by microprocessors. ...

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