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EA Spins New Revenue Tune
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Video game publisher Electronic Arts (ERTS Quote) is working to develop a new revenue stream in the music industry.
EA has created a music label, Artwerk, in partnership with publisher Nettwerk One Music, to sign and develop new and established artists. The publishing and master recording contracts will also include digital and physical distribution deals.
The initiative brings together Nettwerk's management, publishing and digital delivery expertise with the marketing power and audience that EA has from its blockbuster video games. ...
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