Glu Mobile IPO Could Stick It to EA

Taking a successful business model and transplanting it to a hot new platform can make for a promising investment. That seems to be the proposition behind Glu Mobile's initial public offering.

Glu, the San Mateo, Calif.-based maker of games for cell phones and other mobile devices, priced 7.3 million shares late Wednesday at $11.50 a share, in the higher end of the $10 to $12 a share range it had forecast. The company, whose stock will trade under the ticket GLUU, raised $84 million with the offering.

In an IPO market that has been friendly to some companies and cold to others, that makes for a warm welcome for Glu. The stock finished 7% higher on its first day of trading Thursday at $12.29. ...