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Google's Still on Top

Stock quotes in this article: NWS , GE , GOOG , MSFT , YHOO , VIA , TWX  

Updated from 12:35 p.m. EDT

News Corp. (NWS Quote) and General Electric's (GE Quote) NBC Universal will team up with major Internet companies to fire a shot at Google (GOOG Quote), but they probably won't cause much of a wound.

The two media giants announced a partnership Thursday to launch an online video site this summer loaded with popular content, like full episodes of their smash hit TV shows like "Heroes," "24," "Saturday Night Live" and "American Idol."

Web rivals like Microsoft (MSFT Quote), Yahoo! (YHOO Quote), Time Warner's (TWX Quote) AOL and News Corp.'s MySpace have pledged to help distribute the site in a move that was presented by the companies as "a game changer for Internet video." ...

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