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TechWeek: Microsoft Makes Search Sense

Stock quotes in this article: MSFT , GOOG , AMR , ET , FDX , MOT , CA , ORCL  

When it comes to search, Microsoft(MSFT Quote) has been playing David to Google's(GOOG Quote) Goliath. But this week's acquisition of Tellme Networks will give the software giant a solid base in the nascent market for mobile Web search.

Privately held Tellme is the engine behind speech-enabled customer service telephone lines for the American Airlines unit of AMR(AMR Quote), E*Trade(ETFC Quote), FedEx(FDX Quote) and a raft of telecom carriers.

Indeed, analysts estimate that half the directory assistance calls made in the U.S. are handled by Tellme's software. ...

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