Small Hotels, Big Business

At an out-of-town business luncheon, it used to be advantageous to drop the name of your luxury chain hotel of choice. The Ritz and Four Seasons (FS Quote) rolled off the tongue and boosted image.

But now these names might make you sound a little dull, maybe even uninspired.

As travelers become more adventurous and discerning, the small luxury and boutique industry is indeed at their service.

Serious Service

John Sears, executive vice president of Boutique Hotels & Resorts International, an independent network of boutique hotels under one brand name, says visitors want their hotel address, like their home address, to reflect personal taste and standards. ...