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Starbucks: Half Empty or Half Full?
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OK, so you think you understand this business.
Twelve thousand coffee shops dotting the urban and suburban landscape. Great coffee from exotic places jazzed up into $3 and $4 premium drinks, and unlimited variations of lattes and cappuccinos delivered on pennies' worth of ingredients.
That's a pretty fair take on this growing $8 billion company.
But looking at Starbucks (SBUX Quote) as a place to get good coffee is, well, like looking at a Ferrari as a form of transportation. ...
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