The Key to Networking
This article was written by , Dr. Ivan Misner of Entrepreneur.com
When you tell entrepreneurs that relationships are the key to developing a personal and professional network, they often smile and acknowledge the concept without fully appreciating it. Let me put this notion into perspective.
Imagine you're standing in a large room full of people, and I ask everyone to pull out their key rings. Visualize everyone holding up the keys to their house, their office and their car as I ask everyone to show them to the room.
Now here's my question: Would you hand over your car keys to a perfect stranger? What about those to your office or home? Of course not! ...
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