Disney's Game Foray Could Dwarf Competition

Traditional video-game publishers had better watch out. Media giant Disney (DIS Quote) is pumping up its game muscles.

The company, which continues to invest in its game division by adding creative talent and building new studios, is set to release its first original game title for the Nintendo (NTDOY Quote) DS console next month.

The release of Spectrobes underscores Disney's heightened ambitions in the game business. The entertainment conglomerate, content in the past to license its best properties to other video-game publishers, now wants to own more of the market. ...