Drive Media Interest at a Trade Show

This article was written by Rachel Meranus of Entrepreneur.com

Trade shows are a key component of most companies' marketing efforts. And for small businesses, trade shows are especially beneficial because they provide an opportunity to reach a plethora of potential customers, investors, industry analysts and journalists over a very short period of time.

However, the limited resources of most small businesses mean you have to extract the most from each appearance as possible. Want to know the secrets to making the contacts you want? Susan McPherson, vice president of global trade show services at PR Newswire, shares her tips for leveraging your participation in a trade show.

What tools and resources should a small business use to plan for a trade show? ...