Guys in Toyland

	Luxe Toys for Demanding Boys
	Photo: Ferrari Club of Arizona

As I arrived at JFK airport Monday morning, I wondered if my bleary-eyed flashbacks of cacti, balmy weather and the shiny chrome had been a desert apparition.

But that earthy cigar smell lingering on my coat brought the second annual Men's Luxury Toy Expo into focus.

Arizona, or "the new Florida," is like a giant sunroom, my cab driver had explained as he drove me to Glendale's University of Phoenix Stadium the previous morning. He pointed out the housing developments popping up like daisies along the road and was apologetic about the overcast sky. This sort of thing (clouds) almost never happens, he explained.

Its vast blue sky, lakes and endless stretches of desert road make Arizona the perfect state for joy riding, boating, off-roading and just about any adrenaline tweaking sport you can think of.

Close to 200 exhibitors at the toy expo this past weekend created the perfect oasis for these activities, under the guise of Procart Industries' slogan: "The only limitation is your wallet or your wife."

Retirees and celebrities "live here for the weather, for the golf ... and of course the basketball," says Gigi Rock, owner of Gigi Rock Productions, an event-coordinating company. "To keep them in this area ... [you have to] bring in toys that men really like, because they're the population." ...