eBay Listings That Keep Customers Attracted

This article was written by Marsha Collier of Entrepreneur.com

Attracting customers online isn't so different from attracting customers to a retail store. Here's a real-world example. Last week, I went to a mall to find a pair of jeans. Jeans used to be a simple purchase, but today they come in so many shapes, styles and sizes, it's hard to keep track of them all.

There was no one to help me through the maze of options in the store I first walked into, so I left empty-handed and went to another. There, I was immediately approached by a very helpful salesperson who explained all the varieties of jeans to me, and I bought a fancy pair of jeans at that store -- at retail price! (Now that I know my size and style, I can buy them for half-price on eBay(EBAY Quote).) But which store do you think I would return to when styles change?

Expanding my jeans shopping experience to eBay, the lesson is, any item sold on eBay deserves more than a title, a picture and a one-line description. How many times have you found an item through a keyword search just to click on it and find no further information? Plenty. It happens to thousands of prospective buyers every day. As a seller, if you're going to invest the money to list an item, give it a fighting chance for a successful sale. ...