Yahoo! Sees Comeback With Mobile Search
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Marco Boerries, immaculately dressed in suit, tie and matching black handkerchief, is in sharp contrast to Yahoo!'s(YHOO Quote) garish, purple-plastered, Sunnyvale, Calif., headquarters.
Boerries, senior vice president of Yahoo!'s connected-life division, should stand out. His unit, responsible for the Internet giant's efforts in the rapidly emerging areas outside of PCs, such as mobile devices or gaming consoles, again took center stage with announcements of Yahoo!'s new initiatives in the mobile space.
The company on Monday introduced a new ad platform on its Yahoo! Mobile Web service in 19 countries across Europe, Asia and the Americas, and beefed up its high-profile oneSearch service, which makes it easier for mobile users to find content on their devices. ...
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