Pontiac Aims Cars at Avatars

While automakers are fighting like mad to sell cars in the real world, General Motors' (GM Quote) Pontiac division has found a way to rev up excitement among residents of the virtual world.

Pontiac unveiled its Motorati Island virtual simulation in November, which boasts a virtual dealership where Second Life residents can purchase virtual, customizable versions of new Pontiac offerings such as the Solstice GXP. The automaker also offers a Pontiac Garage music stage for in-world music performances.

Second Life, the 3-D virtual environment created by San Francisco-based Linden Lab, serves as a home for both individual users and companies looking to socialize and sell their goods. ...