Reviewing Your Email Marketing Campaign

This article was written by Gail F. Goodman of Entrepreneur.com

As we start a new year, it's always helpful to take some time to slow down, look back and evaluate the year gone by. Examining the past year's email marketing efforts and results can help you uncover new ways you can improve going forward.

To get started, take a moment to review the results of your email campaigns from the past 12 months (this is where the reporting features of an email marketing service really come in handy). Then, ask yourself the following questions: ...