Choosing the Best Business Idea

This article was written by Brad Sugars of Entrepreneur.com

I love talking about choosing a great business idea because it's one of the most exciting and fundamental parts of starting a business. But thinking up a great idea is just the first step -- it's critical that you take the time to thoroughly examine the idea that's to become your future livelihood.

As most business owners eventually learn, it's not the person running the business, the marketing or the employees that make or break a company's success -- it's the quality and profitability of the idea behind the company.

When you go into business, you have to look at the idea or opportunity driving it from a different angle than you might assume. Most people wrongly choose a business based on one of two personal biases:

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