Tips for Staffing Your Trade Show Booth

This article was written by Jules Sowder of Entrepreneur.com

Without dynamic trade show staffing, your pre-event marketing activities, eye-catching exhibit, effective signage, product demonstrations and high-appeal giveaways can all be wasted. Booth personnel are the lifeblood of your exhibit strategy.

During your events, booth representatives carry the responsibility for prequalifying your exhibit visitors, establishing relationships that convert prospects into leads and then into buyers, and personifying your product's quality and image.

In other words, the effectiveness of your exhibit team can make or break your success at any given show. ...