Making a Knock-Out Trade Show Display

This article was written by Jules Sowder of Entrepreneur.com

Your trade show exhibit is a direct, powerful reflection of the quality, image and service your company and its products offer. To be effective, the visual impact of your display must make a strong first impression and communicate your message in a matter of seconds to attract prospects to stop at your booth and learn more about your business.

Getting Started

As you begin considering the type, size, design and configuration of your trade show exhibit display, answer these questions:

1. What do you want to accomplish through trade show participation? ...