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Cramer's 'Mad Money' Recap: Metrics Matter

Stock quotes in this article: NKE , KSWS , CROX , LVLT , MRVC , OPTM , UNH , COF  

If you want to pick stocks, you have to be able to compare stocks, Jim Cramer told viewers of his "Mad Money" TV show Friday.

"If you don't know key metrics, you don't know stocks," he said.

Cramer then went on to compare Nike(NKE Quote) with K-Swiss(KSWS Quote). You have to measure stocks by the metrics, not by the price-to-earnings ratio, said Cramer. The key metrics are inventories and what's called futures. ...

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