Idea Mining

While doing a Special Forces documentary, filmmaker Christian D'Andrea ran into a soldier powering up on a military-issue energy bar. It was specially formulated for the demands of the battlefield by the Army's Combat Feeding Directorate in Natick, Mass. But it wasn't available to civilians.

Smelling a business opportunity that was more than bite-size, Christian, 34, and his brother Mark, 31, realized they could license the science behind the snack. In 2004, they signed a deal to commercialize the product beyond guys in green.

The Hooah! bar is now sold in thousands of outlets, from Albertsons grocery stores to Amazon.com, and earlier this year the brothers released an energy drink also based on a Natick formulation. By adopting government products, Los Angeles-based D'Andrea Brothers LLC expects to bring in sales of more than $1 million this year.

Yet the Hooah! bar isn't an anomaly. Every year, the government allocates billions to research projects, with a mandate to return that investment to We the People. Technology transfer -- the process whereby inventions developed on the taxpayer dime are spun out to the private sector -- has gotten a big boost from legislative reforms since 1980. There are thousands of inventions waiting to become brand-new products or improve existing ones. ...