NBC Universal Pushes Further Into Second Life

Less than a month after its launch into the virtual world, General Electric's (GE Quote) NBC Universal division is set to host another event: a show of the company's intentions of leveraging Second Life to extend its brand.

On Wednesday evening, NBC Universal will open its virtual Peacock Room to the Second Life community for the first of its "Sessions: Live from the Peacock Room" series. Live performances by musicians Robert Randolph of Robert Randolph & The Family Band and Marc Roberge of the band O.A.R. will be streamed into Second Life, the virtual world created by San Francisco-based Linden Lab.

Before the event begins at 8 p.m. EST in the Rockefeller destination, NBC Universal will allow Second Life residents to ice-skate and play hockey on the rink in front of the company's virtual headquarters. NBC will also be giving away virtual T-shirts for avatars to wear, as well as autographed CDs from the performers, which will be shipped to real-world addresses. ...