Jim Cramer's Stop Trading! Pinched Shorts

Under Armour (UA Quote) and Coldwater Creek (CWTR Quote) have both been unfairly doused by the shorts and could still move higher, Jim Cramer said on his "Stop Trading!" segment on CNBC.

Both have been labeled as too rich. But "you don't short based on the multiple," Cramer said. "A multiple is a tell of where a stock is going."

In Under Armour's case, the high short count has only served to move it higher. "The high multiple has been a reason to attract a lot of momentum buyers. This is attracting them. The stock's going higher."

Cramer also had high praise for Under Armour CEO Kevin Plank, whom he termed a modern-day Mickey Drexler for that exec's multifaceted role at Gap in being active in designing the product and running the business. ...