Virtual Red Carpet for 'A Scanner Darkly'

Time Warner's (TWX Quote) Home Video division is set to celebrate the first DVD release in Second Life, the 3-D online world created by San Francisco-based Linden Lab.

With the aid of interactive services and strategy company Green Grotto Studios, Warner Home Video will launch the event in Second Life Monday evening to coincide with the DVD release of the film A Scanner Darkly, which hits retailer shelves on Tuesday.

"Warner Home Video has been interested in Second Life for a while, and their use of an independent film is a good first foray," says Marc Girolimetti, founder of Green Grotto Studios. "It's a new innovative way to do promotion. It's more than a toe in the water, but it's a test to see about leveraging Second Life in the future." ...