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Big Blue Goes Virtual

Stock quotes in this article: IBM , CC , AAPL , MSFT , DELL , CSCO , RBK , TM , SUNW  

IBM(IBM Quote) took a gigantic step into Second Life on Friday, unveiling 12 linked virtual islands created as an experiment in how to apply 3-D environments to business and real business problems, including a business plan for Circuit City(CC Quote).

IBM is the latest real-world enterprise to extend its brand into Second Life, the 3-D online world created by San Francisco-based Linden Lab. The tech giant joins the ranks of Dell (DELL Quote), Cisco (CSCO Quote), Toyota (TM Quote) and Sun Microsystems (SUNW Quote), all of which have set up homesteads in the virtual world.

Earlier this year, IBM announced it would launch a new business around virtual worlds and 3-D Internet. The 12 IBM islands, the company's collective work in the virtual world, will be opening to the public next week, with a major focus on virtual business, collaboration and education, and innovative experimentation. ...

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