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Google's Checkout Challenges

Stock quotes in this article: GOOG , AMZN , EBAY , SBUX  

Michael Rubino was thrilled to have finally found a coveted Nintendo Wii online as a gift for his 9-year-old son this Christmas.

But when the software engineer from New Hampshire made a purchase with Google's(GOOG Quote) newly launched Checkout service -- which is set to witness its first holiday season with heavy promotion from the search giant -- the product never arrived.

"I felt so badly burnt," says Rubino, who made the purchase on the Web site of Toys R Us, one of Google's many partners in Checkout, which started accepting payments through the service only about two weeks ago. ...

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