Chico's Tries Plain Talk, Pfizer Fakes It

For the first time in world history, The Business Press Maven is going to attempt -- without a net -- the dangerous feat of comparing Pfizer (PFE Quote) with Chico's (CHS Quote).

Here goes.

Chico's has done it again. No, I don't mean that it reported good sales. But it did once more take an honest public posture on bad sales. The company is becoming a test case of whether honesty and a degree of plain talk are ultimately the best strategy during difficult times to avoid getting caught in your own delusions and to build a base of trust with investors rather than throw it all down a tube of jargon and false claims.

The Business Press Maven first highlighted Chico's three months ago, nearly to the day. ...