With earnings season well under way, results have been predominantly beating the estimates. Heading into this week, 151 companies from the S&P 500 had reported, with 74% exceeding estimates, while the results beat expectations by an aggregate of 5%, according to Thomson First Call.
Large-cap technology firms, however, have had decidedly mixed results so far. For every Google (GOOG Quote) or IBM (IBM Quote) with blockbuster results, there's been a Yahoo! (YHOO Quote) or Motorola (MOT Quote) with disappointing quarters and/or guidance.
Still, technology remains alluring to many investors, and many market-watchers believe now is a good time to selectively add to your tech holdings.
For the purposes of this exercise, let's assume that's the case. But let's also assume that, rather than chasing the biggest names, greater price-return potential exists in mid-caps and ADRs. ...
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