Wendy's Delivers Revitalization Plan
With its sales showing signs of rejuvenation, Wendy's (WEN Quote) outlined a broad plan Thursday to overhaul its business, and for skeptical investors, the burger chain sweetened the deal with the promise of returning $1 billion to shareholders.
The company said it plans to streamline its business and offer new menu options as part of an effort to revitalize its brand. On the trail of its larger rival, McDonald's(MCD Quote), Wendy's said it will invest $60 million to expand the test of a new breakfast menu in its stores.
It will also offer new "indulgent" menu items as part of its "Quality Made Fresh" concept, like a double-melt cheeseburger and other "multi-flavor" sandwich options. ...
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