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Google Grapples With YouTube

Stock quotes in this article: YHOO , GOOG , NWS , VIA , TWX , MSFT  

Updated from 12:10 p.m.

Yahoo! (YHOO Quote), Time Warner's (TWX Quote) AOL and Microsoft's (MSFT Quote) MSN probably don't have to worry about YouTube's surging popularity quite yet.

Though the video-sharing site is gaining huge numbers of users, advertisers are still leery about associating themselves with YouTube's content, which can be racy, weird or of poor quality. That reluctance may change over time, particularly for companies looking to reach the young, hip audience that's attracted to YouTube, analysts and advertisers say. ...

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