eBay Calls on Google

Updated from 7:20 a.m.

eBay (EBAY Quote) set a partnership with Google (GOOG Quote) to sell text-based ads internationally.

The companies said "certain components of the deal involve revenue sharing," but terms weren't otherwise disclosed. The agreement also includes a so-called click-to-call advertising deal using eBay's Skype and Google Talk.

"We're pleased to expand our long-standing relationship with Google to explore new market opportunities, like click-to-call advertising, that benefit both our communities of users," said eBay chief Meg Whitman. "People continue to evolve how they shop, communicate and advertise online. By combining the power of eBay in ecommerce and Skype in communications with Google's leadership in search and advertising, we can increase the usefulness of the Internet for shoppers, merchants and advertisers around the world." ...